Kumu
Kumu approached us with a problem back in 2018 —
how can you make a live studio setup work with their app that recently changed direction?
Back then, they only had users in the hundreds and needed something new to bring in more people. How? By having a bunch of trivia games on the app with prizes to entice the viewers to join.
With OTT’s expertise in live production workflows and flexibility with new technology, we were able to make their app interface with our studio within two hours — something major production outfits couldn’t solve for them before.
Before long, OTT produced the very first Quiz Mo Ko, Kumu’s flagship trivia game show.
To ensure constant activity and increased following on the app, OTT conceptualized several broadcast-quality quiz shows with different themes to cater to different interests of current and potential audience. All trivia items per show went through exhaustive fact-checking. Daily tech runs were done to make sure the creative animated materials (background, name, categories, themed Karlito characters, etc.) visually appealing, run properly, and timed accordingly. Each show had its own background music to showcase its unique personality. On top of that, OTT added live SFX, specific to the show and theme, which were played at a timely manner depending on the host's rhythm.
The most challenging show that OTT ran for Kumu was the Quiz Mo Ko Jeepney TV edition. 10 quiz items were based on Jeepney TV show. Each video were carefully chosen and multiple choice questions were formulated around the video. OTT tech team had to show all creative assets, including the videos, according to script and host's timing. This show was simultaneously broadcasted on the Kumu app and Jeepney TV's Facebook page.
While producing several broadcast-quality shows, OTT started producing digital marketing materials for them such as their TVC (featuring KC Montero) that showed on TFC and those 10 second billboards you might have seen playing on Edsa Guadalupe, Robinsons Forum, Galleria Corporate Center, and URC Compound - C5 South bound.
After some time, OTT then took on the creation of assets for brands such as Foodpanda, Petron, Grab, GCash, Piattos, etc. to be shown within the Kumu app and their other social media platforms such as Facebook and Instagram.